Miller, Miller & Canby: Rebrand

Landscape

Established in 1946, Miller, Miller & Canby is one of the oldest and most well-respected law firms in Montgomery County, and throughout Maryland. The firm’s practice areas include construction law, real estate law, litigation, eminent domain and condemnation, employment law and trusts and estates. A dated brand identity, inconsistent messaging, and a website that was not performing optimally was beginning to hinder the firm’s growth and competitive edge. The firm needed a brand that more accurately reflected its stature, reputation and success.

Project Scope and Approach

Brand audit, message development, brand identity refresh, marketing collateral (including firm brochure, powerpoint template and new e-newsletter template), new website launch.

With an approach that respected brand equity, CSA finetuned the messaging to better reflect where the firm is today, updated the logo and color palette, and created visually dynamic print and digital assets for use across all communications vehicles and platforms. A responsive website was designed, with the addition of a blog to share valuable content, as well as a quarterly e-newsletter, Legal News & Notes, for sharing legal tips and firm news with clients, referral sources and prospects. View new site: www.millermillercanby.com

Results

The brand refresh positioned the firm to be more successful in all marketing and communications efforts, and helped drive business development, media outreach and recruiting. The firm is better equipped to strengthen visibility, and to meet its business objectives.