Our Work
Featured Project
NYJTL 2024 Annual Gala
NYJTL (New York Junior Tennis & Learning) was founded in 1969 by Arthur Ashe and several of his colleagues. Ashe, to this day the only African American male player to have won the US Open and Wimbledon, was committed to ensuring equal access for all youth to tennis and education. For 50 years, NYJTL has changed lives; today, it’s the largest nonprofit youth tennis and education program in the nation, serving 85,000 K-12 NYC youth. Every year, the organization holds its largest fundraiser in the spring, its annual gala, in New York City. Funds raised allow NYJTL to offer community and afterschool programs at no cost to participants across all five boroughs of NYC.
Read More
For its 2024 annual gala, the goal was to develop a creative and engaging logo and assets to communicate three key points/messages: NYJTL provides access to resources to foster empowering educational opportunities for young students; NYJTL provides tennis clinics and instruction to foster fitness, healthy living, leadership and many other positive attributes that are gleaned from athletic pursuit; and NYJTL builds a community that is fostered to create a healthier, more sustainable, and more equitable NYC. Arthur Ashe said, “Through tennis, lives can be changed and spirits reclaimed.” He envisioned “one” NYC, where any child, from any borough, could be a part of a life-changing community. The creative for this year’s event communicated this concept of one community made up of many communities, and the multicultural, diverse and colorful beauty of the different parts that make up the whole. The client loved the design; assets included logo, save the date, printed and digital invitation, event program, event signage, eblast template, web banners and additional print and digital assets. The goal was also to infuse the event itself with the graphics in a way that generated excitement, built awareness and encouraged brand loyalty to the organization and its mission. The event was a resounding success, raising more than $1.3 million, marking it as one of the organization’s most successful fundraisers of its 50-year history.
Select Projects
NYJTL
2023 Annual Gala
Complete suite of graphics for the signature fundraising event for the nation’s largest nonprofit youth tennis and education nonprofit
Impact Report
Annual report for nonprofit organization revolutionizing the way young neurodivergent people enter the workforce
Kings County Tennis League
Annual Report
Impact report for this New York-based nonprofit that uses tennis as an instrument for youth development and community building
Annual Report
Annual Report for the nation’s largest nonprofit youth tennis and education program, founded by Arthur Ashe, and serving 85,000 K-12 NYC youth
Harbor Capital Advisors
Brand Identity and Website
New logo, messaging and responsive website for this organization that provides holistic, personalized wealth planning and investment management solutions
DC Public Schools: “We the Girls”
Promotional Marketing
Logo and collateral materials for a campaign to promote leadership and wellness for girls of color
Johns Hopkins University Bloomberg School of Public Health
Annual Report
Design for variety of publications which highlight the work of the organization’s many global initiatives
New York Junior Tennis & Learning
Event Marketing
Logo, invitation and signage for annual fundraiser in Central Park
HiRise Windows
Identity, Environmental and Interior Design
Logo, collateral materials and interior design for new corporate office
National Building Museum: Architects Across Generations
Event Marketing
Collateral materials and social media campaign for event at prominent DC museum
Identity and Website
New logo, messaging, collateral and website for one of Maryland’s oldest law firms
Character.org
Annual Report
Publication design for prominent educational association
American Podiatric Medical Association
Meeting Collateral
Design for materials to promote annual meeting to members and prospective corporate partners
James Renwick Alliance
Publication Design
Design of quarterly magazine which supports the work of artists and the Smithsonian’s Renwick Gallery
SiSpa
Identity
Brochure, messaging and digital assets for award-winning spa with multiple locations in Florida
Marriott/Urgo Hotels
Messaging and Brochure
Tagline development, copywriting and design to market Marriott resort property
Messaging
Tagline creation and copywriting services to market mixed-use development in Montgomery County, Maryland
U.S. Squash
Identity
Logo design for the national governing body for the sport of squash in the United States, headquartered in New York City
Center for Adoption Support and Education
Identity
20th anniversary logo design and promotional materials to support important milestone in organization’s history.
International Pediatric Nephrology Association
Brochure
Fundraising materials for global organization working to provide great care for little kidneys everywhere.